Best practises for creating a Guest House Website Design
You have 10 seconds to represent your accommodation through your Guest House Website. Is your website up to the task?
First Impression is key. Your website represents your brand image 24/7. Is this representation accurate?
According to the Nelson Norman Group, the first 10 seconds a visitor is on your website is critical. If your website design doesn’t leave a good first impression, the visitor will simply leave your website and click on the next one.
If your current website isn’t converting visitors into guests, a new website design might be your answer.
Here are some key components of a winning Guest House Website Design
- Your website must be responsive, especially on mobile devices.
- High speed on the website.
- High quality, professional images of the interior and exterior of the property.
- Clear phone number and email address on top of each page.
- Clear address with embedded map.
- Clear reservation button.
Your website must be responsive, especially on mobile devices
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
With the upward trend in internet usage being mostly through a mobile device, you can’t afford to have a website design that doesn’t render well on all screen types.
High speed on the website
Avoid loading videos and extremely large images on your website that will cause it to open slowly. In a fast paced world no user waits and will simply close the site and move on to the next option.
High quality, professional images of the interior and exterior of the property
Images sell. Your copy needs to be creative and well put together, but at the end of the day it is the images that will have the biggest impact. Invest in your property by hiring a professional photographer.
Clear phone number and email address on top of each page
Make your contact information easy to access. Social media icon links, telephone number and email address should always be visible at the top of each page.
Clear address with embedded map
Make yourself easy to find. Avoid complicated directions – simply embed a google map with your details. Chances are your guest will use the mobile application to shout out directions to you while they drive.
Clear reservation button
Less clicks, more conversions. Make the link to your reservation channel easy to spot.
In conclusion we see that it is imperative to have a beautifully designed Guest House Website, with the focus being on responsiveness and ease of access.
By Dewaldt Botha 2017 – Web Designer