Why professionally designed brand collateral is important in every business


The success of each company comes down to how well you convey what you are offering to your customers.

Branding collateral  - pamphlets, adverts, brochures, banners and more - can be a very effective way to reach your ideal audience. It needs to provide bite-sized information in a visually appealing, easy to digest format.

Mostly consumers come into contact with your brand collateral before they step through your doors. Using a well-crafted and thought out design will increase the likelihood of a turning a great first impression into a sale.


Here are a couple of reasons to consider investing in professionally designed brand collateral


Collateral carries your brand

It builds and maintains a strong brand, communicates superiority and competitive differentiation. It also enables companies to stand out among all the others.


Collateral is your sales tool

It’s all about your sales team. Sales people need tools if they’re going to be effective. Collateral materials give sales representative’s the resources they need to be effective in sales meetings.


Good design converts

The design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for instance. A well-crafted pamphlet compels readers to keep turning pages.


Forty percent of viewers better remember visual elements

A visual vocabulary will increase the memorability of your materials as well since people will have more visual elements to remember in your materials.

To sum everything up, marketing collateral is a supportive tool to help your company establish trustworthiness along with advertising your products and services. Collateral should heighten your brand and show a message to your customers. Raise your business position in the market with marketing collateral.

So the next time you find yourself talking to a hesitant prospect, reference this list of reasons why having collateral is a vital aspect of any company.


By Courtney Koks 2017 – Graphic Designer