How to choose the best Social Media platforms for your business


Social Media is an essential factor when growing your business. Ultimately, your chosen Social Media platforms should reflect who your brand is and support the achievement of your business objectives.

Let’s take a look at the 3 key factors to keep in mind when choosing platforms for your business


1. Who is your target audience?

Firstly, it is important to be 100% sure of who your target audience is. You need to know where your target audience spends most of their time online, what their interests are and what they use different Social Media channels for. It is essential that you know what their online interactions are like within each of these platforms.

When choosing which Social Media platforms are most suitable for your business, it’s best to make your decision based on your target audiences’ demographics rather than merely basing this on what is currently trending. Don’t waste time by choosing a trending platform that it is least likely to bring about conversions.


2. What type of content would you like to produce?

Which content will you be able to produce? Do you have the resources to produce this type of content and are you willing to commit to producing this content in a timely manner? These are just a few of the questions you need to ask yourself in order to choose the best possible Social channels for your business.

For example, if you know that video content is your preferred content type, then you will shift your focus to video-based platforms such as YouTube, SnapChat, IGTV etc.  


3. Which platforms are your competitors currently using?

By now, you should have a pretty good idea who your competitors are. Take some time to have a look at which Social Media platforms they are currently using and how they are successfully making use of each of these platforms. This will give you an idea of how you can utilize each platform to make it work specifically for your business.



It is essential that you take ample time to think about the time commitment that you’ll be willing to make to your Social Media accounts. Formulate your Social Media Strategy before making your final decision and then choose the platforms that make the most sense to your business.


By Genevieve Viljoen 2018 – Social Media Assistant