5 Creative Ways To Use Instagram Stories For Business


This is a feature on Instagram that allows users to post photos and videos that will vanish after 24 hours. In this article, we’ll look at 5 ways Instagram Stories can be used in the Hospitality Industry

#1 Broadcast The Latest News

A great way to use Instagram Stories for your business is to bring news directly to your followers. This is a fantastic opportunity to create excitement around anything new.

You can specifically create Stories to make any important announcements, do product reveals etc.

Eg. if you’ve added a new meal to your restaurant menu, you can take a cool photo or video to creatively showcase your latest menu addition and encourage people to come and try it out. With there being so many video settings, filters, fun stickers and more, there is so much that you can do.


#2 Promote Specials, Discounts or Value-Adds

Take this opportunity to deliver any new or existing specials directly to your target audience. This special could be an exclusive offer to your Instagram followers. Instagram Stories can be used as your own commercial platform, but the key is to advertise promotions in a non-commercial manner. It has to be authentic and fun.


#3 Go Behind The Scenes

Go behind the scenes of your business’s special events or day-to-day activities such as taking your followers into the kitchen, game drives, event preparation, product launches and outreach moments. This gives you the opportunity to not only give people a glimpse of what you offer but to create excitement around what makes your business so special. People love to see things that they don’t usually see so this is where you can show your followers what it is that sets your business apart and makes it so unique.


#4 Get Feedback From Your Followers

Guest feedback is everything, and you can cleverly make use of Polls to get feedback from guests. Creating engaging Stories that encourages your followers’ input is a great way to engage with your audience. People love being asked for their input. Eg. you could put a poll up on your Instagram story asking people which of your top 2 drinks are their favourites. This will be a way of reminding previous visitors of their visit, potentially prompting another visit, and is also a way of allowing potential customers/visitors to learn more about you.


#5 Instagram Stories Takeover

An Instagram Story takeover is reaching out to an influencer or brand with a large, relevant following and allow them to post from your account for a day. This way, you’ll gain professional user-generated content AND access to their following, in exchange for an incentive. These Story takeovers work well because both your business and the influencer benefit from the exposure and also gives your brand a more human feel.


In the end, it’s all about being authentic and relatable. Think about what message you want to send to your audience and then create content that suits your audience best. Taking advantage of this social tool by strategically integrating this feature into your marketing strategy can widen your reach, increasing your exposure and direct more traffic to your website.

By Genevieve Viljoen 2018 – Social Media Assistant